Beauty-Obsessed Cities: Is your city in the top 10?

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Posted by Katie Ostoich on April 12, 2012 at 10:38 AM

Blush, mascara, lipstick, nail polish, anti-aging moisturizer, self-tanner, exfoliating gel, texturizing paste, firming serum, renewing peels. From the everyday to the obscure, the variety of beauty products out there is amazing…and sometimes overwhelming. In many cities, it’s hard to go very far without passing by an entire store dedicated to these items, such as Ulta or Sephora. And according to new data commissioned by InStyle, where you live might be linked to how “beauty-obsessed” you are -- or at least how much time you spend at cosmetics counters.

To learn more about the role cosmetics play in American women's lives, InStyle magazine asked FourSquare, a service that allows users to check-in to their online social networks wherever they go, to calculate the number of people checking into beauty-related retail outlets across the country. The magazine then compiled a list of the 10 cities that had the highest volume of check-ins.

The research seems in line with the results of a February survey that concluded that nearly half of American women feel unattractive when they aren't wearing any makeup. Women appear to feel similarly across the pond. In a British survey conducted in March, 91 percent of women polled said they would rather cancel a first date than attend without makeup on, and 31 percent said they wouldn’t even go to the gym bare-faced. The gym!

Check out the full list of the most social "beauty-obsessed" American cities below. Did your hometown make it into the top 10?

1. Fresno, CA

2. Lubbock, TX

3. Tulsa, OK

4. Champaign, IL

5. Las Vegas, NV

6. Atlantic City, NJ

7. San Francisco, CA

8. New York, NY

9. Houston, TX

10. Pensacola, FL

Obviously the data is based on number of check ins…not a personal response. Maybe a contributing factor to these cities ranking highly is that the people there are more into checking in on FourSquare or that there are more beauty related stores there that can be checked in to. I have to think that if the study was based on a poll, the list would look much different. How do you feel about this list?


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